Research & Analysis :
One of our mottos is to never assume, and that especially holds true when designing websites. With so many tools right at our fingertips, it’s easy to make research the first step in any website design project. Whether we’re redesigning or building a new site from scratch, we’ll take a look at analytics, conduct keyword research and check out your competitors to ensure we start off on the right foot.
Personal Profiles :
Websites are built for the people who use them, so one of our first steps is to create personas based on your typical users. Who are they? What are they looking for on your site? Are they web savvy? All of these details build a profile of a potential real user – someone we can keep in mind throughout our process in order to tailor the ideal online experience.
A website is a complex marketing tool that needs to be approached in the right way. We take the time to establish goals, review your competitors’ websites, see what other industry players are doing online, and apply all that information to your new website. We combine this research with your existing and future marketing efforts to produce a cohesive experience. Establishing a strong project strategy is key to creating an effective website.
Information architecture is truly an art form, and the sitemap is arguably one of the most important parts of a website project. We’ll map out your entire site in an easy-to-read format, always keeping the end user in mind. We have experience working with websites large and small, organizing content and pages in a way that makes the right information easy for users to find.